Travis Scott, one of the biggest names in hip hop right now, released his third collaborative project with Nike. After months of anticipation from leaked photos, in addition to Adam Levine wearing them during the Super Bowl Halftime Show, the Nike Air Jordan 1 High Cactus Jack’s finally released. Unfortunately, many sneakerheads who were impatiently waiting for the drop may not have been prepared for the unexpected release on the SNKRS app. During the 2019 Grammy’s, Travis Scott performed his hit song Sicko Mode in a previously unseen pair of Jordan 1 Lows. Apparently, Nike uploaded the official photos for the high version during this performance, hinting at an upcoming drop for the shoes. A few minutes after he left the stage, Nike did a surprise release on their app, and the shoes sold out within seconds. Only those who were already on the app or managed to get on before it crashed were able to purchase the limited amounts available.
The brown, white, and black hightops retailed for $175, but are currently reselling on StockX for as much as $1,600. What makes them stand out from the average Jordan 1 is the backwards, enlarged swoosh on the outside of the shoe, allowing them to be instantly recognizable. Many people find this to be annoying, wishing that it were not inverted; however, it certainly helped to build hype and get people talking about the release. On the opposite side, the swoosh is aligned properly, partially covering a painted Cactus Jack logo. Located on the back of the shoe is an embossed cartoon face with stitches over the mouth. Another quirky aspect to this pair of Jordan’s is the small pockets on the inside of both shoes. On the top where one inserts their foot, the internal fabric is velcroed to the outside, sealing a small storage space. I am not sure what could even fit in these small pockets, but it will certainly be a secure place to hide small items.
I believe resale value of these shoes is so astronomical because they are unlike any other pair of Jordan’s. They consist of dark, yet neutral colors, yet, that backwards logo lets people know you are rocking the Cactus Jack Jordan 1’s. As always, I can expect the prices to fall with the coming months because there are rumors of another release. Hopefully, there will be more pairs available to meet the needs of sneakerheads waiting to purchase for retail. For those too impatient to wait another few months, outrageous resell prices will be waiting for them.